Former UKIE President Stuart Dinsey calls on companies to self-regulate loot boxes


Former UKIE board chairman Stuart Dinsey said the gaming industry needs to properly self-regulate loot boxes, or face broader government action.

As the UK government continues its investigation into loot boxes – and whether they should be regulated under gambling laws – Dinsey used Twitter to warn that “the end result is supposed to be up to us as than industry ”.

Loot Boxes are digital in-game items that, upon purchase, offer a random item. It can range from playable characters to skins for clothing, weapons and more. What buyers receive from each box is completely random, which means consumers could often be faced with purchasing a significant amount of these to try and get the item they are looking for.

Dinsey said whether the gaming industry will either have to impose “acceptable” levels of self-regulation on these loot boxes, or face “forced government action” that will affect even studios that do not offer loot boxes. booty in their games. Dinsey said the overall result will most likely come down to the “promised actions – or inaction – of global giants who have rightly challenged a hugely profitable business model.”

Dinsey believes that while he “agrees with transparent in-game purchases,” he is uncomfortable with the practice of loot boxes. Overall, Dinsey wants the problem to be resolved “with common sense and improved consumer protections.”

Dinsey chaired UKIE, the professional body for the gaming industry, until his resignation last week. The current UKIE President is Tim Woodley, Head of Editing at Hello Games.

NME contacted Dinsey for further comment.

Last Friday (September 17) it was reported that FIFA Ultimate Team in FIFA 2022 will always contain loot boxes. However, it will likely include preview packs that will allow shoppers to see what items are inside.

In April, a report by researchers at the universities of Plymouth and Wolverhampton found that loot boxes are “structurally and psychologically related to gambling.”

In other news, EA has acquired Playdemic – the studio behind Golf clash – for a cash transaction totaling over £ 1 billion.

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