Stella McCartney pushes for more regulation in the fashion industry
PHILIPPE LOPEZGetty Images
It’s rare for a business owner to ask for more regulation within their own industry, but that’s exactly what Stella McCartney does. The designer, in her own words, “implores” governments around the world to do more to regulate the management of fashion companies in an attempt to reduce the industry’s dramatic impact on the planet.
Today, the fashion industry accounts for around 10% of global annual greenhouse gas emissions. In order to change that, McCartney wants the fast fashion and luxury fashion markets to completely change the way they operate and new, more sustainable materials to be adopted on a much larger scale.
“I am here today because I am asking that a policy be put in place for the fashion industry,” McCartney said in an interview with Forbes magazine, where she presented the exhibition ‘The Future of Fashion: An innovation conversation with Stella McCartney’ in Glasgow as part of the UN climate conference COP26.
Part of the exhibit was a showcase of new sustainable materials that have been recently developed, including leather made from mushrooms and reclaimed nylon made from ocean plastic.
The designer also explained that she hopes to be an example for other fashion companies by reducing their production and creating products in a more sustainable way, which will always allow them to make a profit.
“Quick mode [brands] obviously have to reduce what they produce, “she said.” I want to show my industry that you can have a business model by working in a cleaner, more sustainable way. You don’t have to kill or chop down rainforests, and you can have a sexy, well-designed, durable, and beautiful bag. I’m here to show you can still make money. “
McCartney has showcased his vision for the future of fashion to a number of big names, including Prince Charles and Leonardo DiCaprio, and will continue to spread the word throughout the show. She also started a petition to ban the use of animal leather and fur, which you can read more about here.
This content is created and maintained by a third party, and imported to this page to help users provide their email addresses. You may be able to find more information about this and other similar content on piano.io